This has been a year when normality has been all but forgotten. Traditionally one would have expected a slow impetus in the earlier months building towards a bustling late Spring and Summer market, falling back for the holiday period and then pushing ahead again in the Autumn.
The housing market in 2012
2012, however, has been turned on it’s head for most of the year. January saw a great deal of activity as those looking to buy in the latter months of the previous year had enough of waiting and took the plunge. We then saw moderate activity over the next few months as motivated sellers went through the process of bringing their properties to the market. All was looking good…until we all downed tools for the pomp and ceremony of the Jubilee, followed apace by weeks on end of dazzling Olympics and Paralympics. There was actually a significant chunk of this period when the phone hardly rocked in its cradle. September then took a good while to get in gear and activity eventually returned in October.
Despite this, the market has remained fairly stable for the most part, if pretty flat. Much of the activity has depended on realistic pricing and location. As always, the houses in the best situations have faired better than those, for instance, on main roads. There has been a steady stream of price adjustments, especially since the end of August and possibly too late in the day due to the distortion caused by our Summer of Sport. These falls in value reflect the recognition that one cannot be too bullish in such a fragile and subdued climate.
Mortgage lending has freed up to a certain extent but interestingly is down on 2011 levels, possibly more a mark of personal confidence and ability. The better news, however, is that we are (for the moment at least) out of recession and although it is far too early to mention those green shoots, there is some positive talk around.
As an illustration of 2012 it is worth mentioning a couple of sales that we were involved in this year. Both very different, but displaying the key ingredients of Price, Location and Marketing.
A: Property X (attractive house in a road affected position), taken over from another agent after four months of little activity, marketing improved and price adjusted we were able to generate scores of viewings over a number of weeks and agree a sale.
B: Property Y (period house in a prime location), priced correctly, marketed well from scratch and a sale agreed within three weeks.
What we expect from the housing market in 2013
And what of 2013? Without the excuses of national celebration it will hopefully pan out a bit more sensibly than this year. A feel better factor of avoiding a triple-dip recession would be great and would surely provide some buoyancy. The market needs the lift that growing confidence can provide. In the meantime, though, people still have to move house and simply need the right recipe to achieve success.
Rural Property with Golf Course
We are currently marketing a substantial property with a golf course in its grounds on the Dorset/Somerset border. Not just any old pitch and put though, this is a challenging eleven hole course with a proper water hazard in the form of a large lake, undulations and 200 yard holes. On the face of it this should be a shoo in for a golf-mad buyer who would pay a premium for the ready enjoyment of his or her passion….oh, and with a great house chucked in to boot.
Marketing property though is not quite that straightforward and for every golfer there are other home owners who would rather graze horses or keep alpacas on the land and this would certainly be a realistic option in this case. So as well as emphasising the golfing aspect to prospective purchasers, we also have to widen the market and suggest alternatives for the use of the 7.6 acres on offer. This is naturally quite vexing for the owner who having spent many years and a great deal of money on his creation but he accepts our advice that not everyone will share his dream and is moving on.
Rural Property with Cricket Pitch
A property near Tisbury in the Nadder Valley with a cricket pitch was sold not so long ago and the same rule applies. Despite careful groundsmanship of the perfectly kept wicket, there is limited added value to having a county standard pitch on your property when a buyer might prefer to put up rugby posts for his budding Jonny Wilkinsons.
Sport and leisure activities are an important aspect of our lives from the personal interest point of view and for our well-being but only a limited few sporting installations are likely to add value to our properties. A case in point being outdoor swimming pools. For some buyers a pool might be high on their wish list but for many the expense of heating and maintaining one, the lack of opportunity to actually make use of it with our fickle climate and safety concerns where there are small children around, can be a detrimental factor. Indoor swimming pools in contrast are much more likely to create positive interest.
Properties with Gym
For some, a gym for some is regarded as not much better than a torture chamber but a well maintained tennis court will often prove popular with families. We are frequently asked whether a property’s garden is large enough for a court.
Equestrian Properties
The most sought after leisure facility is an equestrian one. Suitable acreage, stabling and preferably a ménage are highly desirable amenities. This market is huge and the house itself can often be of secondary importance to the buyer compared to the quality and extent of the facilities to keep and manage horses.
Riverfront Properties for fishing
River frontage or close proximity to a well stocked body of water is a very attractive proposition to a keen fisherman. In a different league all together however is a sporting shoot where hundreds of acres of open countryside and accompanying woodland are needed together with the skills of a good gamekeeper. For those with the means, the addition of this lifestyle to a seriously good house is an essential part of a package, for the rest of us though, a paddling pool and a tree house will suffice!
The recent publication by the World’s largest publisher of travel guides; Lonely Planet of its list of best cities to visit in 2015 ranks Salisbury as Number Seven, the only UK destination to make the top ten. This will come as no surprise to those of us who already have the pleasure of living and working in this lovely part of the country. The fact that little old Salisbury is ahead of the more glamorous and famous global cities of London, New York, Paris, Sydney and Rome, amongst hundreds of others, should be a source of tremendous pride.
It is part of the British psyche to not only be modest but also to actively put ourselves down. We are, it has been said, a nation of moaners. This is the wrong attitude. Britain is truly a great country; one with superb natural beauty, a fascinating history and enviable tradition as well as being a hugely important financial, political, cultural and sporting leader on the World stage.
Salisbury, Wiltshire on the world stage
Salisbury being regarded as one of the top ‘must see’ places in the World to visit next year is a great boost not only for the UK but particularly for this region. This news will attract headline attention for the city and the surrounding area but it is not just about transient visitors, it is also somewhere that attracts considerable interest from those looking to make their permanent home here.
One of my tasks as an estate agent is not to sell just my clients’ homes but is also to ‘sell’ this part of the country to those looking to move here from London, other parts of the UK and even from overseas. Often these buyers have not made up their minds as to where they want to live or do not know South Wiltshire and the neighbouring counties very well. This part of the job is actually pretty easy, not because I know it so well having lived in the area for much of my life but because it is genuinely a wonderful place to be.
Celebrated Wiltshire Countryside
So why would you want to stay in and around Salisbury if you already live here or move to if you don’t. Well, there’s the glorious undulating countryside for a start, much of which forms part of an Area of Outstanding Natural Beauty. This may be regarded as a rural, mainly agricultural region but it is not an isolated one with London and the rest of the country being easily accessible by road and rail. The South Coast with its lovely sandy beaches, sailing and cross channel ferries is not far away either.
The rich local history is another strong attraction with many well-known landmarks such as the city’s inspiring medieval cathedral, Old Sarum, Old Wardour Castle, the Fovant Badges and of course the most famous ancient historical site in the country; Stonehenge. So there’s plenty to keep both the visitor and full time resident busy and with the 800th anniversary of the Magna Carta coming up in 2015, the best preserved copy being kept at the cathedral, Salisbury is sure to attract plenty of attention.
Excellent Wiltshire Schools
Many families are drawn here due to the high standard of the education on offer with two highly regarded grammar schools, some excellent primary and secondary state schools and a number of top independents. However it is also the quality of life here that is an attraction and why we are seeing an increasing number of buyers registering with us looking to purchase properties whether as their primary home or just as a weekend escape.
Rural View country properties are on the telly! So far we have notched up four requests for village properties that we are marketing to appear on Escape to the Country. It may involve a couple of days of production executives and film crew, but the publicity can be well worth the effort and there is always a genuine buyer behind each episode.
We are delighted to participate and so far every Vendor has reacted in the same way. The only downside is that we have to wait for the properties to be televised, but it’s nice to be recognised for selling attractive country cottages and houses and even nicer for our clients to see their homes on the small screen.
Somerset State Primary Schools
Abbas and Templecombe C of E VC Primary School, Templecombe
All Saints Church of England Primary Schoo,l Montacute
Ash Church of England Primary School, Ash, Martock
Baltonsborough C of E VC Primary School, Baltonsborough
Barwick and Stoford Community Primary School, Barwick
Beckington Church of England First School,Beckington
Berkley Church of England First School, Frome
Birchfield Community Primary School, Yeovil
Bishop Henderson Church of England Primary School, Coleford
Bowlish Infant School, Shepton Mallet
Bruton Primary School, Bruton
Castle Cary Community Primary School, Castle Cary
Castle Primary School, Stoke-sub-Hamdon
Charlton Horethorne Church of England Primary School, Charlton Horethorne
Charlton Mackrell Church of England Primary School, Charlton Mackrell
Chilthorne Domer Church of England Church School, Chilthorne Domer
Christ Church C of E VC First School, Frome
East Coker Community Primary School, East Coker
Evercreech Church of England Primary School, Evercreech
Grass Royal Junior School, Yeovil
Hayesdown First School, Frome
Holy Trinity Church of England Primary School, Yeovil
Horsington Church of England Primary School, Horsington
Huish Primary School, Yeovil
Ilchester School, Ilchester
Keinton Mandeville Primary School, Keinton Mandeville
Kingsdon Church of England Primary School, Somerton
Lovington Church of England Primary School, Lovington
Martock Church of England Primary School, Martock
Mells Church of England First School, Mells
Milborne Port Primary School, Milborne Port
Milford Infants School, Yeovil
Milford Junior School, Yeovil
North Cadbury Church of England Primary School, North Cadbury
Norton-Sub-Hamdon Church of England Primary School, Norton Sub Hamdon
Nunney First School, Nunney
Our Lady of Mount Carmel Catholic Primary School, Wincanton
Parcroft Community Junior School, Yeovil
Pen Mill Infant and Nursery School, Yeovil
Preston Church of England VC Primary School, Yeovil
Reckleford Community School and Children’s Centre, Yeovil
Rode Methodist VC First School, Rode
Shepton Mallet Community Infants School, Shepton Mallet
St Aldhelm’s Church of England Primary School, Doulting
St Gildas Catholic Primary School, Yeovil
St John’s Church of England Voluntary Aided First School, Frome
St Louis Catholic Primary School, Frome
St Nichola’s Church of England Primary School, Henstridge
St Paul’s Church of England VC Junior School, Shepton Mallet
Trinity Church of England First School, Frome
Upton Noble C of E VC Primary School, Upton Noble
Vallis First School, Frome
Walton Church of England Voluntary Controlled Primary School, Walton
West Chinnock Church of England Primary School, West Chinnock
West Coker C of E VC Primary School, West Coker
Westfield Community Infants School, Yeovil
Wincanton Primary School, Wincanton
Somerset State Secondary Schools
Ansford School, Castle Cary
Brymore School Bridgwater Upper school 123903 website
Bucklers Mead, Yeovil
Frome Community College, Frome
King Arthur’s Community School, Wincanton
Preston School, Yeovil
Sexey’s School, Bruton
Stanchester, Stoke-sub-Hamdon
Westfield Community School, Yeovil
Whitstone School, Shepton Mallet
Somerset Independent Primary/Prep Schools
All Hallows Preparatory School, East Cranmore
Hazlegrove Preparatory School, Sparkford
Springmead Preparatory School, Beckington
Somerset Independent Schools
Bruton School for Girls, Bruton
Chilton Cantelo School, Chilton Cantelo
King’s School, Bruton
Park School, Yeovil
Somerset Special Schools
Critchill School, Frome
Fairmead School, Yeovil
Fiveways School, Yeovil
North Hill House School, Frome
